Successful Lingerie Brand NUBIAN SKIN Owned By UK Based Nigerian Ade Hassan

Recently, I was thinking about how the so-called ‘Nude’ color isn’t nude but beige for me, and it is for millions of black women around the world. I was convinced the shades of brown was our nude because they blend with our various skin tones. With this knowledge, I sent a message to a popular Black fashion brand and shared my idea with them for free, but they didn’t respond.* Little did I know my Nigerian UK based sister (Ade Hassan) from another mother was creating adorable lingerie with the same idea.

*I have a thing for fashion designers, maybe it’s their creativity. They can do no wrong.

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This brand was launched a couple of years ago, I wonder why I didn’t hear of it. Fortunately, I found the brand online last night for the first time after being frustrated with Victoria Secret and its likes. I chose to look for underrated lingerie brands out there and with the help of Google, I came across a Buzzfeed post that read ’16 Underrated Lingerie Brands That Ain’t Victoria Secret’ and NUBIAN SKIN was featured as number four. It was a three-year-old post which was updated in January, perhaps that’s when they decided to include NUBIAN SKIN. Of that I’m unsure.


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L-R; Cinnamon Berry Caramel and Café au Lait



NUBIAN SKIN focuses on creating Nude Lingerie, Hosiery and recently shoes for black women irrespective of skin tone or size. Their products come in 4 shades which they named Berry, Cinnamon, Caramel and Café au Lait. Their website really makes you feel sexy. The US retailers Nordstrom and Target carries NUBIAN SKIN according to my research. So most assuredly I will get to rock NUBIAN SKIN lingerie soon. Yas!


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Thank you, Ade Hassan!



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